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Mr. Gary Martin oversees the customized research business in Hong Kong and provides leadership direction to the business.
Mr. Martin has over 20 years’ experience in marketing strategy, brand development and advertising. He is knowledgeable of the customized research business with vast interests in the financial services.
Before, Mr. Martin was the group account director and planning director for a number of major financial services and insurance institutions in New Zealand. The projects spanned from branding, re-branding to building consumer cases for banking service re-launch. He was also in charge of the ACNielsen Consumer Finance Monitor and Small Business Banking Monitor.
Mr. Martin joined Nielsen in 1998 in New Zealand, he relocated to Auckland in 2003 and to Hong Kong in late 2006.
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