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Oliver Rust is Managing Director,The Nielsen Company Hong Kong. He is appointed to this role in September 2009.
Mr. Rust brings to this new role an intense focus on client needs and business issues. He has been in the market research industry for 13 years spanning across Europe and Asia Pacific and has experience in customized solutions, consumer purchasing panels and retail measurement. His breadth of experience ranges from FMCG, Retailing, Government, Telecommunications and Media.
Mr. Rust joined The Nielsen Company Hong Kong in 2002 and has held various leadership roles within Greater China. Prior to relocating to Hong Kong, Mr. Rust was the Executive Director of The Nielsen Company China, based in Shanghai. He was awarded the Nielsen Executive of the Year in Hong Kong in 2004.
A leader with an open and progressive mindset for change, Mr. Rust believes that Hong Kong is a highly developed yet dynamic market with sophisticated marketers, providing an excellent backbone for experimentation and innovation.
Mr. Rust graduated from the University of Kent with a Bachelor of Arts degree majoring in Human Geography.
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