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Mr. Troy Yang oversees the business development of BASES and Consumer Research in Hong Kong and provides leadership direction to the business. Mr. Yang also leads the regional team of Nielsen’s key clients and supports BASES overall development in China.
Mr. Yang started his career in the U.S. 13 years ago and is a veteran in market research and management consulting. He joined in Nielsen in 2002, and has proved himself an outstanding contributor since then. Mr. Yang has successfully strengthened Nielsen’s partnership with key clients and has led the Hong Kong business to continuous and significant growth.
Prior to joining Nielsen, Mr. Yang worked for Monitor, a consultant agency, in New York.
Mr. Yang graduated from the University of British Columbia in 1997.
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