The automotive industry is complex and dynamic,and increasing globalisation and technological change have presented a whole new set of challenges to manufacturers, suppliers and service providers.

Around the world, consumers are demanding an abundance of premium high tech features on vehicles, while at the same time expecting cheaper prices, parts, accessories and maintenance fees. Working in the consumers’ favour is global over-capacity, leaving manufacturers and dealers in a situation of fierce competition and decreasing margins.

Against this difficult background, manufacturers have attempted to achieve growth through company mergers and acquisitions, and by implementing global strategies. As the vehicles on offer around the world become increasingly similar in design, features and price, it will be the companies that quickly pick up on new trends, such as internet shopping and other alternative sales strategies, who will gain a competitive edge.

Your competitive advantage

With a clear understanding of the current environment, ACNielsen’s team of automotive research experts work in partnership with clients to offer actionable insights into the market of today and the future.