The Internet has brought about a revolution in how companies interact with their customers, business partners and suppliers. An effective web presence is the basis for strengthening customer relationships and building a stronger brand. Increased loyalty, an enhanced understanding of customer needs, as well as increased sales at lower cost, are just some of the benefits of conducting business on the Internet.

As the Internet arena becomes increasingly competitive, dot.coms and traditional companies are turning to market research to better understand what their customers want from the Internet.

Market research can provide guidance on what people like and what they don’t on websites. Companies can use market research to understand how users behave offline and what content is most appropriate to their needs. Companies can also use market research to better reach their target audiences – to formulate and fine tune their on and offline advertising strategies.

Playing to your online strengths

ACNielsen's leadership in Internet research lies in our ability to offer insight into both consumer behaviour and attitudes, ensuring clients develop and maintain competitive strength through their websites and e-services.

A range of innovative web tools together with ACNielsen’s proprietary techniques and an expert, enthusiastic online team allow ACNielsen to offer a powerful and extremely effective resource to enhance your competitive strength in this new market.

The combined strength of ACNielsen and Nielsen//NetRatings will help ensure you’re getting the most out of your Internet strategies.