Nielsen//NetRatings Launches Market Intelligence

A New Standard for Internet Audience Measurement in South East Asia

11 October 2005
Hong Kong

Nielsen//NetRatings, a global leader in Internet media and market research, today introduces a new currency for Internet audience measurement in South East Asia – Market Intelligence.

Measuring over 70 per cent of the world’s Internet traffic, Nielsen//NetRatings has a track record of providing high quality Internet research solutions. With today’s Market Intelligence introduction, the company brings site-centric audience measurement to the next level, namely the ability to benchmark total traffic data and audience demographics of participating websites at industry and market level.

Market Intelligence provides independent, third party verification of Internet traffic which enables publishers, site owners, media and advertising agencies to benchmark the true performance of websites and advertising campaigns founded on consistent and accurate online reporting metrics.

For media and advertising agencies, the new service facilitates the process of identifying advertising opportunities, media budget allocation and post-campaign evaluation. Concurrently, the ability to identify a site’s competitive strengths, monitor seasonal industry trends and leverage market movements will empower publishers and site owners to grow online advertising income.

Commenting on today’s notable launch, Forrest Didier, Nielsen//NetRatings’ Managing Director for Asia Pacific and Latin America, said: “Accurate and consistent online reporting via browser based measurement instead of server logfiles instills confidence in the online medium. Market Intelligence gives advertisers and agencies the ability to track the effectiveness of their advertising investments using figures they can trust. This confidence has proven to be vital in unlocking Internet advertiser spend in Asia Pacific markets where we launched the service previously, like China, Australia and New Zealand.”

A growing number of web publishers have signed up for Nielsen//NetRatings’ Market Intelligence in recent months.

Among the ten Singaporean site owners who currently agreed to publicise their site’s Market Intelligence data is leading Web portal MSN. Mr Adrian Lee, [title] for MSN said: “There is an industry-wide need for fair third-party metrics and Nielsen//NetRatings is a trusted brand in this space. MSN is excited to be working with NetRatings to launch Market Intelligence which addresses this vital need in the online industry in Singapore, and hopefully throughout Southeast Asia.”

In Hong Kong, leading online publishers including She.com, Langham Hotels and China Travel Services are getting ready to release their first available Market Intelligence data shortly.

A snapshot of Singapore’s Market Intelligence data:

Nielsen//NetRatings Market Intelligence

Audited Sites in Singapore (domestic traffic)

Week of 19-25 September 2005

About Nielsen//NetRatings

Nielsen//NetRatings is a global leader in Internet media and market research and is the industry’s premier source for online advertising intelligence with its NetView, SiteCensus, Market Intelligence, AdIntelligence and Custom Research services. Covering 70 percent of the world’s Internet usage, the Nielsen//NetRatings services offer syndicated Internet and digital media research reports and custom-tailored data to help companies gain valuable insight into their business.

Nielsen//NetRatings is a service provided by NetRatings, Inc. (Nasdaq: NTRT). Partly owned by international media and information company VNU, NetRatings Inc. is a sister company to ACNielsen and Nielsen Media Research. For more information please visit www.nielsen-netratings.com.