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20 September 2007
Hong Kong
Already recognized as the most culturally diverse region globally, Asia Pacific is a potpourri of mature, emerging and rapidly industrializing consumer markets which are home to more than half the world’s population and some of the world’s most dynamic, rapidly expanding media and marketing sectors. Acknowledging the growing importance of this region on the world stage, The Nielsen Company has produced its first joint ACNielsen/Nielsen Media Research consumer and marketing insights report –Nielsen Asia Pacific Media & Marketing Trends 2007.
The new report is being released to Nielsen clients with separate Media and Market booklets reviewing three years of media ad spending trends and consumption insights across 12 markets; and consumer and marketing insights and statistical information across 16 markets.
“As the leading provider of advertising information services, radio audience measurement and consumer and retail market research across the region, The Nielsen Company is uniquely positioned to present this inaugural Media & Marketing Trends report,” comments Lisa Lee, Senior Vice President, International Communications, The Nielsen Company.
“The last 15 years have seen dramatic changes across the Asia Pacific region, driven by significant economic and demographic development. The effect has been equally dramatic on the shopping habits of the region’s consumers. Our combined research resources bring together the first regional and market review of changing consumer lifestyles, attitudes and purchasing behavior, together with insights into advertising, emerging radio audience markets and consumer trends across key markets in the region,” Lee said.
In addition to India and China, the region is home to seven other countries with populations of 50 million or more, including Indonesia, the world’s fourth most populous country. Excluding Japan, Asia is growing at seven percent annually, two percent ahead of the rest of the world, as it has been for the last four years.
To gain or retain market share, leading global, regional and local marketers invested more than US$78.6 billion during 2006 to advertise on television, in newspapers and magazines; representing a massive 14 percent increase over Calendar 2005. The emerging advertising juggernaut is China, which has recorded annual ad spending growth estimated at 21-22 percent since 2005. An example of the sheer size of this market is that US$9 billion was invested in 2006 on the largest advertising category, Pharmaceuticals, which exceeded the annual main media spend for Australia and New Zealand combined,” Lee summarized.
Illustrated: The Nielsen Asia Pacific 2007 Media & Marketing Trends
About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), business publications (Billboard, The Hollywood Reporter, Adweek), trade shows and the newspaper sector (Scarborough Research). The privately held company has more than 42,000 employees and is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com.
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