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24 January 2008
Hong Kong
The Nielsen Company today announced the appointment of Chris Morley to the position of Managing Director, Nielsen Marketing, China. Based in Shanghai, Mr Morley will report to Mitch Barns, President, The Nielsen Company, Greater China, and will serve on the company’s Greater China management team.
In his new role, Morley will oversee the various businesses of Nielsen Marketing (previously ACNielsen) across China, and will be responsible for expanding the company’s retail and consumer research footprint, leading a growing array of Nielsen Marketing capabilities and partnerships in one of the world’s fastest growing and largest markets.
Morley moves into his new role from his previous position as Managing Director, Nielsen Vietnam, a role he held since December 2004. Over the last three years, Morley and the team have made a significant contribution to the development of market research in the fast emerging market of Vietnam and strengthened Nielsen’s market research leadership position there.
Morley brings to China a wealth of experience gained during his time in Vietnam, and previous to that, at Nielsen Australia.
About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (Nielsen Online and BuzzMetrics), mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com
www.nielsen.com.
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