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7 May 2008
Hong Kong
Hong Kong spending on online ads reaches HK$172MM in Q1, 2008
Spending on online advertising in Hong Kong reached HK$172MM in the first quarter of 2008 lead by the Computers & Electrical sector with a total of HK$30MM invested in online ads, according to the latest AdRelevance report from Nielsen Online in Hong Kong.
28 March 2008
Hong Kong
Justin Garrett Appointed Director, Financial Services, Hong Kong
The Nielsen Company announces today that Mr. Justin Garrett has been appointed to the position of Director, Financial Services, The Nielsen Company, Hong Kong.
17 March 2008
Hong Kong
Hong Kong people the most brand conscious in Asia Pacific
Hong Kong consumers are no doubt among the quick adopters of fashion trends and are the world’s most brand conscious, evidenced not only by the increasing number of luxury brand stores opened in the city but also as captured by the latest Nielsen Global Luxury Brands Study.
29 February 2008
Hong Kong
Hong Kong advertising market yet to benefit from the economic growth 2008 continues to be a challenging year for traditional media
Hong Kong recorded an advertising expenditure of HK$52billion in 2007 according to The Nielsen Company. The number also incorporated Nielsen’s increased coverage of exclusive data from Buspak for bus body advertising and Focus Media for outdoor video information in Hong Kong.
15 February 2008
Hong Kong
Environmental friendliness in retailing yet to be a major influencer of consumers' grocery store choice
Despite a growing concern for environment protection and climate change, a shop’s environmental friendliness is yet to have much influence on consumers as they determine where to spend their grocery dollars, instead Good Value for Money remains the number-one influencer, according to the global food packaging survey conducted by The Nielsen Company.
1 February 2008
Hong Kong
Four in 10 Chinese Netizens planning to travel over the Spring Festival: Nielsen & Ctrip.com joint survey
According to a survey jointly launched by Nielsen, the leading global information and media company, and Ctrip.com, a leading Chinese online tourist service company, more than four in 10 Chinese netizens plan to take a trip over the coming 2008 Chinese Lunar New Year (CNY) break. Consumers from Guangzhou (58%) and those with a family monthly income over RMB8,000 (57%) lead the pack, with most people from these groups packing to go away over the CNY holiday.
31 January 2008
Hong Kong
Growth of China online advertising on a fast track
The online advertising market in China finished 2007 showing healthy growth, hitting RMB9.4 billion spent on display advertising, according to the latest AdRelevance Report from Nielsen Online.
24 January 2008
Hong Kong
Chris Morley to head up Nielsen Marketing
The Nielsen Company today announced the appointment of Chris Morley to the position of Managing Director, Nielsen Marketing, China. Based in Shanghai, Mr Morley will report to Mitch Barns, President, The Nielsen Company, Greater China, and will serve on the company’s Greater China management team.
17 January 2008
Hong Kong
Snacking a way of life in Hong Kong!? Two thirds of Hong Kong people are snackers
When was the last time you snacked on a bag of chips or picked up a skewered-snack on the street? With the festive season upon us and friends’ gatherings throughout the year, Hong Kong people have every reason to ‘snack’ all they can. According to the latest Nielsen survey, 62 percent of Hong Kong people eat snacks and over two thirds eat ‘street snacks’ – a typical way of life for Hong Kongers.
12 December 2007
Hong Kong
Confidence dips globally, with over a quarter of the world's consumers cautious about a 2008 recession: Nielsen
Rising oil prices, the spread of the sub-prime credit issue in international markets, and the slow down in the US economy are all taking their toll on the confidence of the world’s consumers. According to the latest Global Consumer Confidence Study conducted by The Nielsen Company, more than a quarter of global consumers expect a global recession in 2008, resulting in a dip in confidence in 21 of the 48 markets surveyed.
4 December 2007
Hong Kong
The Nielsen Company names Mitch Barns President of Nielsen Greater China
The Nielsen Company today announced that Mitch Barns has been named President of Nielsen Greater China. Barns will report directly to David Calhoun, Chairman and Chief Executive Officer of The Nielsen Company, and will serve on Nielsen’s Executive Committee.
27 November 2007
Hong Kong
Price and the credibility of organic & 'functional' food & drinks remain a barrier for most shoppers: Nielsen
An ageing global population, rising obesity levels and the occasional food scare have all served to heighten awareness among the world’s consumers about the importance of diet and staying healthy, leading to the rapid expansion of ‘organic’ and the emergence of foods promoting specific health benefits. Yet consumers are still to be convinced by these ‘offers’, according to a new study released by The Nielsen Company.
8 November 2007
Hong Kong
Pets are man's best friends in Hong Kong, with 16 percent preferring a pet to having kids
Responsible pet keeping has become a major social topic in Hong Kong in recent times, given the increasing number of pets found abandoned and publicized cases of animal abuse, but there seems to be hope yet for our four-legged friends, according to a recent survey conducted by The Nielsen Company in Hong Kong about people’s attitude toward pets keeping.
26 October 2007
Hong Kong
Chinese outbound travelers like to travel in comfort
Chinese tourists from the three key cities of Beijing, Shanghai and Guangzhou like to travel in comfort when they travel overseas, according to a report released by The Nielsen Company. The Nielsen China Outbound Travel Monitor 2007 found more than one third of Chinese outbound travelers choose to stay in four-star hotels, with a further 10 percent opting for five-star luxury accommodation when heading overseas.
2 October 2007
Hong Kong
Word-of-mouth the most powerful selling tool: Nielsen Global Survey
Despite an ever-expanding array of advertising platforms and sources, consumers around the world still place their highest levels of trust in other consumers, according to a recent global Nielsen Internet survey.
20 September 2007
Hong Kong
The Nielsen Company Introduces New, Definitive Guide to Media & Marketing Trends in Asia Pacific
Already recognized as the most culturally diverse region globally, Asia Pacific is a potpourri of mature, emerging and rapidly industrializing consumer markets which are home to more than half the world’s population and some of the world’s most dynamic, rapidly expanding media and marketing sectors. Acknowledging the growing importance of this region on the world stage, The Nielsen Company has produced its first joint ACNielsen/Nielsen Media Research consumer and marketing insights report –Nielsen Asia Pacific Media & Marketing Trends 2007.
9 August 2007
Hong Kong
Headaches, Colds and Back Ache - Most Common Health Complaints: Nielsen Global Survey
Key findings from a global health survey conducted by The Nielsen Company has found that headaches, colds, sleeping problems and back ache are the most common ailments, and when it comes to their treatment in an industry estimated to be worth over US$70 billion, consumers tend to opt for self-prescribed medication before visiting a doctor.
26 July 2007
Hong Kong
Heart Disease and Lung Cancer the Most Feared Ailments Worldwide: Breast Cancer and Ovarian Cancer the Leading Concerns for Women
Heart disease and lung cancer are at the top of global consumers’ list of major health concerns according to a global survey conducted by The Nielsen Company.
25 July 2007
Hong Kong
Nielsen study identifies four Shopper ‘mind-sets’ that determine what consumers buy in the supermarket
According to a new Shopper study from The Nielsen Company, consumers experience up to four different shopping ‘modes’ during grocery shopping – and knowing how these change between supermarket aisles will help FMCG companies and marketers achieve greater leverage from their point-of-purchase marketing through packaging, pricing, promotions, and merchandizing as well as through pre-store activation such as advertising and buzz generation.
11 July 2007
Hong Kong
Harry Potter Charms the Entertainment Industry
With the imminent release of the new Harry Potter movie, “Harry Potter and the Order of the Phoenix,” as well as the upcoming book release on July 21 of the seventh and final installment in the series, “Harry Potter and the Deathly Hallows,” The Nielsen Company today released a multi-dimensional overview into the young wizard’s strong impact on the entertainment industry. Here is a unique look at the Harry Potter effect.
7 July 2007
Hong Kong
Global Consumers Vote Al Gore, Oprah Winfrey and Kofi Annan
Most Influential to Champion Global Warming Cause: Nielsen Survey
Former US vice-president and recent environmental celebrity Al Gore has topped the list of most influential people to champion the cause of global warming in a 47-country Internet survey conducted by The Nielsen Company and Oxford University.
3 July 2007
Hong Kong
The Pacific Asia Travel Association (PATA) and The Nielsen Company China Sign Strategic Alliance for Region's Travel & Tourism Sector
The Nielsen Company China and The Pacific Asia Travel Association (PATA) announced a broad strategic partnership during the UNWTO-PATA Tourism Trends and Research Conference held June 29 – July 1, 2007, in Guilin, China, focused on delivering unrivalled statistics, analyses and forecasts to the Asia Pacific travel and tourism industry.
28 June 2007
Hong Kong
Hong Kong Consumers Undergoing Major Lifestyle and Attitude Changes Shaped by Rapid Development of Technology
Hong Kong consumer sentiment is at an all-time high, with confidence levels rebounding to 1997 levels, yet underlying changes have been observed in the minds and lifestyles of the 7-million Hong Kong people over the past decade.
28 June 2007
Hong Kong
Technology Driving Consumer Lifestyles Changes and a More Diverse Media Landscape
A New Wave of Competition for Media
Despite a ‘roller-coaster’ economic environment in the past 10 years, the advertising industry in Hong Kong has remained dynamic and has become more competitive than ever, driven by the rapid development in technology that has facilitated changes to the media landscape and consumers’ media consumption.
6 June 2007
Hong Kong
Consumer Confidence in Hong Kong All Time High at the World's Fifith but Softening Globally
Consumers in Hong Kong, Vietnam, Indonesia and Sweden appear to be riding a wave of confidence in the midst of a general softening of consumer sentiment globally, according to the latest Global Consumer Confidence Study issued by The Nielsen Company.
23 May 2007
Hong Kong
Family inheritance – Important but don’t take it for granted
Children may inherit good looks and personality from their parents, but when it comes to bequeathing our worldly goods, we’re more likely to share our assets according to how much a child needs the money. In addition, about nine in 10 of the world’s netizens think that it is ‘very or somewhat important’ to leave wealth to the off-springs and seven in 10 consider it ‘very much or somewhat’ a duty for parents to do so, yet nearly half do not think children have a right to expect it from their parents.
21 May 2007
Hong Kong
Nielsen launches Brand3, a revolutionary, integrated brand-management consulting service
In a major new step in its accelerating transformation into an integrated information services organization, The Nielsen Company today announced the launch of Brand3 - Brand Cubed - a revolutionary approach to managing brand performance and growth.
3 April 2007
Hong Kong
A bad hair day is out of question when it comes to looking good
To maintain or enhance their looks, two thirds of the world’s consumers focus on taking care of their hair - in conjunction with a daily skincare regime and regular facial treatment – and if money were no object, they would spend more on body massages and teeth-whitening besides taking care of their hair, according to a study just released by The Nielsen Company.
8 February 2007
Hong Kong
Concern about a renewed threat of the bird flu likely
According to ACNielsen, a unit of The Nielsen Company and the world’s leading market research provider, consumers’ concern about an outbreak of a bird flu is likely to renew along with changes in their eating habits and travel plans; and appetite for chicken or poultry is likely to be shaken should reports of the number of bird flu cases elsewhere continue to rise, resulting to the likely benefit of fish, white meat and canned food sales.
1 February 2007
Hong Kong
Global Warming: A self-inflicted, very serious problem, according to more than half the world's online population
Unprecedented warm winters, prolonged summers, rainstorms at an unexpected time of the year… climate change is drawing global attention like never before, with nine in 10 of the world’s online population aware of the issue, according to the latest global online survey conducted by ACNielsen, the world’s leading market research and information provider. In Hong Kong, 92 percent of people surveyed are aware of the issue but only 55 percent think it is a very serious problem, less than the global average.
22 January 2007
Hong Kong
VNU Changing Name to The Nielsen Company
!In a move that emphasizes its best-known brand name and underscores its commitment to create an integrated, streamlined global organization, VNU announced today it is changing its name to The Nielsen Company.
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