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Design/Methodology:
Face to face interview
with minimum of 200 per analysis. Respondents will be exposed
to a concept board without price and an optional competitive
board (recommended). Target respondents as per BASES standards
(PGS or HBA). Mostly concept only, but can also handle concept
plus product.
Marketing
Issues Addressed:
Identify the volume
potential at a range of prices.
Analyses
Delivered:
- If Standalone: Volume potential and value potential at
a range of prices (index against a selected price point).
- If conducted with BASES I or II: Unit volume at a range
of prices.
Works With:
- New product and LX: BASES I and II.
- Relaunch: BASES Restager.
- Established brand: in-market sales (assume no change in
marketing support).
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