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Design/Methodology:
Consumer panel data
at brand, category and total basket level.
Marketing
Issues Addressed:
- Are my brand buyers important category buyers compared
to my competitors?
- Are my brand buyers important account shoppers generally?
Analyses
Delivered:
Comparison of brand
buyer’s basket incidence and dollar contribution towards
the category. Available by account. Average overall basket
size by account for a brand’s buyers.
Works With:
- CPS total basket key indicators and category level KPI
by account.
- Retail dollar values by category/account.
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