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Design/Methodology:
Consumer panel purchasing
history within a category, monitoring effectiveness of a new
product launch over time.
Marketing
Issues Addressed:
How is my new product
launch progressing? Am I attracting new buyers to try it?
Are triallists coming back again? How often? Am I taking buyers
or brand volume from my own brands or my competitors?
Analyses
Delivered:
% trial buyers,
repeat buyers, monthly and cumulative measures. Analysis of
components of brand volume for the product from Brand Switching
analysis.
Works With:
Retail and consumer
panel brand tracking measures, eg brand share, distribution,
average price, etc.
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