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Design/Methodology:
In-store check of
retail selling price for a client defined basket of products
in any number of competitive retail outlets.
Marketing
Issues Addressed:
Price competitiveness
of basket of products or individual items against key competitors.
Analyses
Delivered:
Comparative basket
retail price and index of price against competitive chains.
Works With:
Retail Index, ScanTrack
, Total Turnover Tracking, Shopper Trends.
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