The WWRE is the premier Internet-based business-to-business exchange for retailers and suppliers. Designed to facilitate and simplify trading between retailers, suppliers, partners and distributors, the WWRE currently consists of 64 members from Africa, Asia, Europe, North American and South America, with combined sales of approximately U.S. $900 billion. To date, the WWRE has saved its members more than $1 billion through the use of its solutions.

A key part of the WWRE data synchronisation offering is WIM, or WorldWide Item Management. WIM is a complete content management system and synch engine based on global standards; enabling retailers and suppliers with a single entry point to the global data network. It allows trading partners to send and receive quality, secure item data from one another. WIM supports any language and is UCCnet certified.

Data quality is an important component of effective data synchronisation. To address this, the WWRE has launched a Data Quality Program, adding enhanced services to its existing implementation methodology for on-boarding customers to WIM. WWRE has also partnered with ACNielsen, the world's leading provider of marketing information and data quality/alignment services, under the WorldSYNC Partner Program. ACNielsen, with its Global Passport application and professional services, focuses on improving data quality at source and achieving data alignment behind the firewall and through the supply chain. Together, ACNielsen and WWRE offer products and services that position retailers and suppliers with the products and services to realise the value of data synchronisation.

For more information about WWRE call (703) 234-5100 or visit us at www.wwre.org.