In-store insights enhance the decision-making process

Retail Measurement Services conducts in-store observation studies across all channels and markets, providing manufacturers and retailers with visually verified information about categories, brands, items, retail execution and the competition. ACNielsen’s fully trained and certified personnel perform on-site observations using the most advanced collection techniques available to assess factors impacting sales and promotion performance, including the following:

• Distribution
• Existence of displays
• Display position and prominence
• Inventory levels
• Out-of-stock occurrences
• Shelf facings
• Product adjacency to competitors
• Linear measurement
• Lowest retail price
  

This “extra” insight allows for more in-depth marketing tracking analysis and the analysis of sales rates by specific in-store conditions.

Provides insight into:

• Are my product displays set up at the recommended time and location?
• How many facings are allocated to my brand, by trade channel?
• How does my competitive activity impact my product's performance?
• Are inventory levels adequate at the onset of my product's peak seasonal period?
  

Especially useful for:

• Marketing managers can utilise ACNielsen Retail Measurement Services to determine the root cause of promotion-driven sales variances by confirming compliance to promotion execution.
• Sales personnel can prepare for account reviews and negotiate improved facings based on actual dollar velocities per unit stocked.

• Sales managers can verify Broker compliance to ensure accurate pay for performance.
  

Key business benefits:

• Provide insight into store activities not found in standard research reports, through the use of custom observations.
• Enhance decision-making ability with another dimension to Retail Measures Services tracking data that enables managers to match in-store observed causal to actual sales for a more comprehensive understanding of the factors influencing sales trends.
• Gain visual confirmation of trade promotions to verify proper execution.
• Investigate suspected condition problems at the store level to develop practical corrective plans.
• Ensure successful new product launches by tracking promotion compliance.
• Assist retailers with assortment decisions by supplying information that relates market share to shelf space allocation.