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Trends
& Insights
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Consumer Confidence, Concerns, Spending and Attitudes to Recession: A global Nielsen Consumer Report
After months of speclation and uncertainty around the global econmoy, it appears the penny had finally dropped for the world's consumers. Nielsen reports that consumer confidence worldwide has fallen to its lowest level in years. |
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Consumers and Designer Brands: a global Nielsen consumer report
In the face of a rapidly shifting retail landscape, the luxury brands sector continued to climb to new starry heights in the past few years. The latest Nielsen survey on designer brands reveals that consumers remain enraptured by the allure of luxury, and these are generous payoffs for designer brands that dare to diversify. |
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Insights into OTC and Pharmacy
- Consumer Decision Making: “How potent is my potion?” Intuitive judgments in consumer decision making for OTC products
- Fast Moving Consumer Goods and OTC products: Zoom on marketing effectiveness
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